Personal Data Fusion
Organizing your business data into actionable information.
The next-generation of search engine
The Internet vastly expanded the universe of information available. Then smartphones put that information into the palm of your hands. Now you can do more than ever with data streams of all kinds, except that we can only process so much information before it overwhelms us and information overload sets in. Enter Personal Data Fusion®, the artificial intelligence technology that will end information overload. If your smartphone has ever told you to “leave now for your meeting because traffic is heavy,” you’ve experienced the tip of the iceberg.
- The intelligent core of ModuleQ
- Analyzes Office 365 metadata to identify work priorities for each user
- Determines optimal timing of content delivery
- Learns and adapts to user preferences and feedback
A Brief History of Information Discovery
The Web Wave
The first wave of the Internet revolution was the Web Wave, set in motion by Netscape and Yahoo! in 1994. The Web Wave made information available. Over the course of a decade, almost every important information source became available online. The Web Wave was fast, colossal, and devastating, sweeping away broad swathes of traditional information networks. Telephone directories, encyclopedias, and paper maps vanished with hardly a trace; many print newspapers and bricks-and-mortar bookstores followed.
Search engines such as Lycos, Excite, AltaVista, and Yahoo! revolutionized the way that we find information online by allowing us to search with keywords rather than by page numbers or titles. 1996 brought us AskJeeves the first natural language search engine where human editors manually matched search queries and by 1998 we saw the launch of Google.
The Mobile Wave
The second wave of the Internet revolution was the Mobile Wave. Although NTT DoCoMo brought the mobile Internet to Japan in 1999, it was Apple and the iPhone that truly launched the Mobile Wave in 2007. The Mobile Wave made information accessible. Over a decade, mobile devices channeled the world’s information to our pockets, our palms, and our wrists. This gave us the ability to find answers literally at our fingertips.
It all seems so simple now, but at the time it was revolutionary. Our world was transformed into a global network and we gained access to more information than ever before in history. However, with this explosion of data came the challenge of making sense of it all. There are over 1 billion websites on the internet today...and growing at an exponential rate! Most searches lead to thousands or tens of thousands of results: too much information that's hard to sort through. It's not surprising that in 2007 only a third of online adults used search engines.
The Age of Personal Data Fusion
Personal Data Fusion® marks the third wave of the internet information age. It began in 2011 with Apple Siri, soon followed by Google Now and Microsoft Cortana. Personal Data Fusion® makes information useful, by interpreting what information means for you, in the context of your life and your priorities. Personal Data Fusion® means you never lose track of your travel itinerary, your event tickets, or your online purchases. As Personal Data Fusion® matures, the technology will help you accomplish more with less effort, creating new opportunities in your personal and professional life.
By 2013 we saw this turn mainstream with Google's search algorithm changing to Hummingbird, giving Google the ability to parse the intent behind a query, rather than just the language and keywords used.